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ThinkVegetables list in Who Dares Wins fame!


Saturday night's lottery quiz programme, Who Dares Wins, saw contestants tested by a list of best selling salad and vegetable items. Where did producers go for their authoritative information? Why, Think Vegetables, of course!

The producers, 12 Yard Productions, requested a list of best selling vegetables. We use data from our friends at Kantar (www.kantarworldpanel.com) for this kind of thing, so we took the data from the 52-weeks to 7th August last year when the original enquiry came in. We also provided a list of best selling salad crops. Commercially, salads and vegetables are part of the same category even though biologically they may be classified differently.

The idea was to compile a list of the best selling items in the salad and vegetable department of a supermarket.

So, what were the best sellers? By value (£):

1. Potatoes
2. Mushrooms
3. Carrots
4. Onions
5. Broccoli
6. Beans
7. Cauliflower
8. Cabbage
9. Leeks
10. Sweetcorn
11. Parsnip
12. Brussels Sprouts
13. Asparagus
14. Peas
15. Courgettes
16. Beetroot
17. Swede
18. Spinach
19. Spring Greens
20. Squash

For salad vegetables (by value in £) ...

1. Tomatoes
2. Peppers
3. Lettuce
4. Cucumber
5. Celery
6. Herbs
7. Avocado
8. Radish
9. Chicory

Contestants Kelly and Scott slipped up by naming Beetroot which, once the lists were combined, just failed to make the cut into the top 20.

Out of interest, Kantar data tells us that in Scotland, England and Wales, we spent a whopping £3,182,545,000 on vegetables in the 52 weeks leading up to 7th August 2010. On salad crops, consumers spent £1,559,902,000. On potatoes and tomatoes respectively we spent £1,065,534,000 and £670,795,800.

So bad luck to Kelly and Scott, but thank you to 12 Yard and to the BBC with Who Dares Wins for putting salads and vegetables at the heart of such a popular programme.

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