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In the bleak mid-winter - veg growers suffer in the freeze

25/02/2010

It's about 30 years since we saw such a long, cold winter. Growers are facing conditions that many haven't met before and some crops are freezing in the fields. During the sustained period of snow we had before and after Christmas, many growers suffered heavy crop losses.

The irony is that consumer demand for winter vegetables rises significantly during such times, and by using standby sources, the supermarkets have kept the shelves loaded. Prices have also stayed relatively high - giving better returns for growers who have managed to keep supply, and helping with the increased cost of secondary sourcing to replace lost crops.

In this article from industry weekly newspaper, the Fresh Produce Journal, Elizabeth O'Keefe takes an in-depth look at how this winter weather is affecting growers, yields and prospects long-term. 

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